The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Evaluate each component of marketing mix
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Identify key characteristics of products or services and estimate their significance to the market Completed |
Evidence:
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Review pricing policy and analyse pricing variables to determine their effect on demand Completed |
Evidence:
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Analyse promotional methods to determine their importance to marketing outcomes Completed |
Evidence:
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Review channels of distribution and estimate their significance to marketing outcomes Completed |
Evidence:
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Identify and analyse level of customer service provision to determine its significance to marketing outcomes Completed |
Evidence:
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Identify potential customer base and key pressure points Completed |
Evidence:
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Analyse and test effect of components of marketing mix on each other, and establish their relative importance to customer base Completed |
Evidence:
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Determine marketing mix for specific markets
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Identify and assess environmental factors, and their impact on marketing mix Completed |
Evidence:
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Identify consumer priorities, needs and preferences affecting marketing mix Completed |
Evidence:
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Consider product, pricing, promotional, distribution and service variations, and evaluate these against marketing objectives, target market characteristics and desired positioning Completed |
Evidence:
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Select marketing mix that best satisfies target market and meets marketing objectives Completed |
Evidence:
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Ensure marketing mix decision meets organisational, strategic and operational marketing objectives Completed |
Evidence:
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Monitor and adjust marketing mix
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Monitor marketing mix against marketing performance and isolate components for testing Completed |
Evidence:
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Evaluate implications of altering one or more components of marketing mix in relation to market factors and consumer response Completed |
Evidence:
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Adjust components of marketing mix in response to test results and market-response evaluation Completed |
Evidence:
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Ensure adjusted marketing mix meets budgetary requirements Completed |
Evidence:
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Ensure adjusted marketing mix continues to meet organisational, strategic and operational marketing objectives, and desired positioning Completed |
Evidence:
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